Okay... it's itty bitty, but I think it's pretty awesome... I get e-mails from Borders with coupon codes and updates about my Borders Bucks... Well, I just orders a food photography book online and I added another book to go along with it. I used a super handy coupon code and my $5 Border's Bucks that I had in my account and wow - I got the second book for free. Not only that, but technically I got a free book and $2 off the book I was originally buying. To make it even more fun Borders.com gave me free shipping.
So yes, I'm smiling right now... I got a book I needed along with one I wanted and didn't have to pay for the wanted book.
Come on, you'd smile too.